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How does Alex Hormozi say I should price my offer?

Searched: hormozi pricing offer 4 sources
$100M Offers · BookThe Game w/ Alex Hormozi · PodcastAlex Hormozi · YouTube

Price on value, not on cost. Raise the price and stack the value until it’s “an offer so good people feel stupid saying no.” His value equation: dream outcome × likelihood of success, divided by time delay × effort and sacrifice.

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